The Store


First off we are so proud to call St. John's, Newfoundland home! Model Citizens is a clothing boutique that promotes the ownership of personal style while embracing the potential of self-discovery. We have access to some of the finest designer resale and vintage goods in the world. Over the years we have developed the ability to curate one of the most diverse and lavish collections in Atlantic Canada.

 Model Citizens is a dynamic boutique, constantly evolving to meet the ever-changing wishes of its customers. Our clients are searching for unique pieces that speak to them. At Model Citizens we encourage people to try pieces that allow them to marry individual style with current trends. We make every day a new shopping experience with a carefully curated inventory that is refreshed daily.  Our fabulous stylists are prepared to confidently assist clients in their discovery of pieces that suit, challenge
 and compliment their style.

 Model Citizens has been incredibly successful in its native St. John’s and has spurred interest across Canada and the US. Our vintage and designer resale selection, coupled with our attention to customer service has put us on the map.

 We have loved offering a customized in store shopping experience to our amazing clients for the last 9 years. With our arrival online we are so looking forward to meeting the demand for Model Citizens wears from your home, wherever that might be!


We're open and amazing:
 Monday- 11am-6pm
Tuesday -Thursday 11am-6pm
Friday 11am-8pm
Saturday 11am-6pm
Sunday 12-5pm


See you soon! 


Mari-Lynn & the team 

For more on us , keep reading!



I'm Mari-Lynn- known to all as M-L- and i'm the CEO and president of this fabulous little shop. My role at Model Citizens is primarily in creative direction and design, buying and all things business. What drew me to retail as a young girl was the potential of helping people discover themselves through clothing. As an adult, I still get that thrill when an event is coming up and my  open closet stands before me. We can say so much about ourselves through what we wear, and every day is a new possibility. My education is in business and design, and through my cocktail of classes and experience I found Model Citizens. Within a short time I became a permanent staff member and today I'm proud to call myself the owner of this gig. I believe Model Citizens offers a little peice of joy to the world that many other retailers don't.  We love our products, our staff and our clients!

More about me? Well I have a little Pug and Jack Russell Chihuahua who keep me company as I sit at my office. I have a wonderful partner who supports any and all (ok, most) of my crazy ideas, and two little rescue cats. I've recently taken on a full time job with Choices for Youth working business development. I love people! I am a Swifty, Indian food lover, designer & social enterprise advocate. I'm a vintage Louis Vuitton admirer, home decor addict. There was a period or two in my life where I owned handbags more expensive than my car. I rarely wear the same outfit twice because I live to thrift and pass it on. My core beauty items include Tval Raspberry toner, Mac Creme Cup lipstick, and Dior mascara. 

My life motto? All things in moderation. Except fashion.  Always fashion. Oh, and never pay retail...Ok?